Diego Pauel
AI-Native Operator & Builder · I orchestrate, I don't code

14 years building businesses in Thailand. Now I build them with AI — end-to-end, without writing the code myself.

diego@wellvio.ioKoh Samui, Thailand · UTC+7wellvio.io
Who I am

I arrived at 18, started at the bottom of a family-run resort, and worked every role up to partner. Today my contribution is system design, problem decomposition, customer empathy, taste, and shipping speed — Claude (and friends) handle the typing. I'm not bottlenecked on engineering; I'm bottlenecked on thinking, and AI removes the gap between an idea and a working product.

I have ADHD that AI turns into a superpower — I context-switch fast, ship faster, and run multiple parallel builds without burning out. I love 0→1. I'm looking for someone to build for — a team that has the customers and the distribution and needs the builder. Best in 0→1, founding-team, forward-deployed, or "AI implementation partner" shapes. Full-time, fractional, or contract.

Live builds — click to see them running
spearfishingthailand.storeOwnAI chatbot I built on the Anthropic API (Claude Haiku 4.5), grounded in the company's knowledge base — streaming + in-chat tool actions.
freedivingkohsamui.comOwnLive sea-conditions / weather station + interactive dive-site map I designed.
breathflowconnection.comOwnTrauma-aware breathwork brand. Lighthouse 100 / 95 / 100 / 100.
badafreediving.comClientLuxury freediving tours.
luxmonsters.comClientLuxury collectibles brand.
staypulse.cloudOwnHospitality tooling (formerly RevStay).
axiomlongevity.coOwnLongevity brand.
Flagship — Wellvio (2024–present)

A one-person AI venture studio I designed and run as a single system — three connected layers:

Hatchery — an automated online-business setup pipeline

Fill four config files and Claude Code builds the entire site; Python scripts then provision GA4, Search Console and Stripe and deploy over SSH in ~5 minutes. 7,000+ lines of baked-in SEO, UX, content and email playbooks; clone-per-client, zero code duplication. The distilled blueprint of everything I've learned launching an online business from scratch — mostly automated.

Wellvio Studio — the orchestration layer

22 specialist AI agents, 30+ slash-command skills, a universal quality checklist, and scheduled cron-digests that monitor and operate the whole portfolio. Built so any of 15 projects is re-enterable in 30 seconds.

Wellvio.io — the venture studio & offer

Flagship builds: a productized AI Assessment (multi-agent council + dollar-ROI forecast, ~18 min for ~$0.40 in API cost); an autonomous outreach engine (real-time inbox watcher + AI reply classification on a VPS); Jarvis, a phone-based AI operator with 11 tools and voice I/O; and AI Pulse, a daily frontier-AI digest.

Experience

Breathflow Connection & Freediving Koh Samui

2021 — Present

Founder · trauma-aware Breathwork Facilitator · certified Freediving Instructor (2023). Built both end-to-end; split into two brands in 2026. Freediving site includes a live conditions station + dive-site map.

Spearfishing Thailand — Owner-Operator

2018 — 2021

Bought and ran an established spearfishing-tour business; recently rebuilt the site with a production Anthropic-API chatbot (see live builds).

Wet Dream Tours — Founder & Owner-Operator

2018 — 2020

Founded a tourist water-sports company from scratch — ran it until Covid ended the tourism market.

Crystal Bay Group — Front Desk → Management → Partner

2012 — 2018

Family-run 3-star hospitality group. Joined at 18; worked every layer — gardening, housekeeping, security, F&B, front desk, HR, back office — and rose to general management and partner. The hands-on foundation under everything since.

What I orchestrate
AI
Claude API + tool useMulti-agent orchestrationMCP serversClaude CodeCursorPrompt engineeringEval designRAGVoice agents
Web
AstroNext.jsReactTailwindCloudflare PagesVercel
Infra
Linux VPSsystemdcronSMTP / IMAPStripe / OmiseGA4 / GTM / GSCCloudbeds
Business
ICP definitionBrand systemsConversion copySEO / AEOPricing strategyOperator analytics
Languages
Dutch — nativeEnglish — fluentThai — conversational

Looking for someone to build for.

If your team has the customers and needs more AI than it can ship, I'm the person who turns "we should build that" into something running in production by Friday.